social marketing gerard hastings
Gerard hastings is the first uk professor of social marketing and founder/director of the institute for social marketing and centre for tobacco control research at. This book explains the principles of social marketing and examines the implications of using techniques devised on wall street to further social and health goals.. Gerard hastings (institute for social marketing, university of stirling, stirling, uk the open university, milton keynes, uk).
Social marketing: from tunes to symphonies [gerard hastings, christine domegan] on amazon.com. *free* shipping on qualifying offers. social marketing involves the. Social marketing by gerard hastings, 9780415683739, available at book depository with free delivery worldwide.. Social marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. beyond this simple definition.
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